Imagine Room announces a multi-year partnership deal with Swinburne University of Technology to build Melbourne’s only Volumetric Capture Studio Facility.

A new studio will open on the 1 September 2021 – Imagine Room’s second such facility in Australia and the only one in Victoria. Partnership with Swinburne University of Technology facilitates both R&D and a go-to-market offering for industry.

Melbourne – 13 July 2021: Immersive media company Imagine Room have signed a multi-year agreement with Swinburne University of Technology to build, run and operate a high-end volumetric capture facility at Swinburne’s Prahran site in Melbourne, Victoria.

The facility presents significant opportunity to carry out crucial research into virtual world content production, digital human double, CX, UI/UX and post production work-flows. The new facility, situated within Swinburne’s Centre for Transformative Media Technologies, will provide support for research into human biometrics, performance and assisted technology design in the disability sector.

The studio will also be made available to commercial productions, expanding Australia’s volumetric capture capabilities for immersive content producers nationwide from the Melbourne base.

The Imagine Room and Swinburne partnership will also include a training and mentorship program for students looking to build careers in the growing immersive media, interactive arts and virtual content production sectors.

David Whitaker, Executive Chairman, Imagine Room Group said: “This is a cornerstone partnership deal for the Imagine Room businesses as it facilitates research and expands our national footprint in the volumetric and digital human space. This will be pivotal as demand for 3D content matures. Swinburne’s vision to engage industry partners like us in this way is refreshing and deserves to be fully supported…”

Ros Hore, Industry Research Engagement and Business Development, Swinburne University said:“This partnership allows Swinburne to connect research to tangible outcomes that will be meaningful in both the physical and virtual worlds. Imagine Room’s existing experience, connections, passion and dedication to bringing this technology to Australia made them the obvious partner.”

Professor Kim Vincs, Director, Centre for Transformative Media Technologies said: “This partnership sets the agenda for research into all forms of virtual presence. We are excited to be working with Imagine Room to bring people and technology together – literally – to provide transformative solutions for industry.”


For more information:
Anna Illana EA, Production. Imagine Room Group
Sarah Gates, Communications Advisor. Swinburne University of Technology


About Imagine Room:

Imagine Room are Australia’s leading immersive media production company and provider of Volumetric Capture Studios. Formed in 2018, the company specialise in volumetric and holographic capture and 3D asset production; delivered to game, virtual, augmented and mixed reality environments.


About Swinburne University of Technology.

Swinburne University of Technology is a dual-sector institution and world-ranked university, defined and inspired by technology and innovation, and renowned for its strong industry and community engagement. Swinburne’s vision is to bring people and technology together to build a better world.

About the Centre for Transformative Media Technologies

The Centre for Transformative Media Technologies – situated within Swinburne’s School of Social Sciences, Media, Film and Education – undertakes research that advances the power of new media technologies to transform art, culture, industry and human experience.